Adidas Shifts to Raw Materials Extracted from Ocean Garbage

23.04.2015

Sports giant made a big step towards sustainable development. This year the company plans to produce synthetic materials for clothing, footwear and equipment not from the new plastic but from recycled materials from the depths of the oceans. This project is implemented by Adidas jointly with creative cluster Parley For The Oceans, whose main task is to develop effective solutions for the conservation and restoration of ecosystems of the oceans.

Adidas Shifts to Raw Materials Extracted from Ocean Garbage

Clothing from the ocean plastic will appear on the shelves in one of the 2016 collections, but the exact date is not called. The company believes that it is the next step in the education of environmental awareness among the fans of the brand. Before that, in 2014, Adidas completely eliminated the usage of plastic bags in its stores worldwide. By the way, the Swedish network of H&M decided to follow the example of the sports company. They plan to release a collection of clothes from marine debris by the end of this year.