Fashionable Water Saving:

“Yes!” to Fashion, “No!” to Waisting Water

Da-Voda editors like beautiful clothes, and You might know this. Most of us have learned to manage with overconsuming. But how can we join in our minds ecological conciousness and terrifying consequences of clothes production? Here are the terrifying figures: from 17 to 20 percent of industrial drains polluting water are textile industry waste products. Advanced humans have been puzzled and invented several new ways of colouring and processing textile which let reduce water consumption and waste producing. Here are the most widespread know-hows.

AirDye. To cut a long story short, this is a technology of dying textiles without using water. Special machine transfers paints containing no unhealthy polyvinylchlorides on paper. Then the stencil with a paint is applied on the cloth and heated. The dyes penetrate into the textile fibers at the molecular level. Do you remember decals in childhood? This is the same technology, but with the prefix "nano".

Sun, air and NO water - paint is applied to clothes using heat and air

Bonus: after applying the dye to the fabric in traditional way the textile needs to be dried, because it gets wet. The new technology allows to avoid it. Even with the cost of transfering ink from the stencil energy consumption is reduced by 85%.

DyeCoo Textile Systems. This is a Dutch company which was the first to launch commercial production of the machines for waterless textile dyeing. The technology is based on liquid carbon dioxide. It has all mechanical properties of a liquid, it penetrates into textile fibers and brings the dissolved dye to them. And when the dyeing process is completed, CO2 becomes a gas again and just evaporates, taking away the excessive paint, which is then returned to the beginning of the cycle and reused.

Who uses it: Lacoste and Marks&Spencer are among brands using the technology.

DyeCat. This technique dyes textile at the molecular level in a particular way making a dye become a part of the fabric. It embeds the dye molecules in the molecular chains of threads and the colour never fades. Specialists from Leeds don't reveal how this technology works. But they claim that it is safe for the environment and it allows to dye even complex types of threads - for example, highly durable material kevlar.

Bonus: your black dress will remain black forever. It means, the dye will not be washed out in every washing and will not get into the water. And will not harm suffering water sources.

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